So what do you need? Recently I’ve been working on CRM strategy for baby food brand Cow & Gate, as well as customer service strategy for leading lingerie brand Panache. I also do a lot of work with small businesses and start ups, helping them to define their brand values, vision and position, as well as their tone of voice.
Brand marketing is a passion of mine - insight-driven strategic marketing across brands, products, campaigns or for a specific event or launch. I’ve written strategic plans, creative briefs and presentations galore, for food, cosmetics, consumer durables and retail brands.
My approach is simple – understanding your business, brand and products, then putting myself in the shoes of your customer and walking a mile or two. Once we’ve agreed the strategy, I can then develop the tone of voice and the right words to bring it all to life...but woooahh there tiger...that’s all in the copywriting section.
Click on the brands on the right to find out a little more about some of my brand marketing projects.
Download my brand marketing CV (PDF)